missionBlue Bird, together with the Partners, founds an international coalition for promotion of the healthy sitting habits. Our ultimate goal is to enable the office employees across the globe to keep correct posture, so that they enjoy healthy back for longer. Bluebird aims to raise the awareness of importance of the correct posture among office workers globally. Next, we offer a real preventive solution to the muscoskeletal problems, which are the single most widespread reason
of illness-related work absence in many countries.
The problem we solveThe pace of contemporary life and rapid changes in our environment result in destructive alterations to our posture. The main challenge is the sedentary lifestyle that spans work and private time.
The sitting posture has dominated our life. We sit more and more often; at work, in school, while commuting, at home or when meeting with friends for a latte. Sitting properly requires little effort and yet, it is rare. Long working hours in incorrect posture, caused by inadequate chairs translate into painful back problems and may lead to degeneration of the spine. Over their lifetime, majority of office workers would experience the adverse effects of bad sitting habits.
While sitting, overpressure exerted on the spine is by 40-90% greater than while standing. Greater strain on spine is caused by the inability to keep the proper physiological lumbar position. While sitting, spine is straightened in the lumbar part, increasing the pressure between each of the spine disks. In this position, the incorrectness cannot be eliminated, since it derives from the structure of human body and its lack of adaptation to the sedentary lifestyle.